In a year without openings of new Shopping Centers, the retail market focuses on refurbishment and repositioning processes of existing commercial equipment, in order to make them more competitive and appealing to consumers.
The target areas for these interventions are the majority of the restoration areas, since they are one of the main reasons for visits and have a considerable impact on the level of traffic generated. An example of this was the bets made by Dolce Vita Tejo, Alameda Shop & Spot, Alma Shopping and Saldanha Residence in food-court spaces, with new concepts and operators. The High Street Retail segment promises to continue to rival the Shopping Centers. More and more modern and with a constantly growing range of brands, it spreads at a very fast pace throughout Greater Lisbon, widening to more secondary axes. Food Services & Drinks and Fashion remain the strongest sectors with the largest number of openings. From the sample collected by Worx, during the 1st quarter of 2018 were registered for the city of Lisbon, about 100 new stores with 73% of the openings belonging to the Food Services & Drinks sector.
The demand for spaces, once very concentrated in the historic center, is redirected to other areas of the city, such as the Avenidas Novas area which has received new concepts in recent months (Portuguese Bakery LAB, Sportino, Joker Lounge, Skora).
Due to a lack of supply for immediate occupation, the retail segment is expected to impose pressure on rents.